Campaign Planner

Location: London
Job type: Contract
Salary: £250 - 350 per day
Contact Ian Simpson
Call Ian
Reference: 6501

Campaign Planner

Job Purpose

  • Reporting to the Head of Media Strategy, the Campaign Planner supports in the strategic media planning of campaigns and  high profile brands
  • Responsible for the detailed planning of marketing campaigns, using earned and paid opportunities
  • Responsible for applying the principles of media planning, marketing and advertising, and using all available audience data to create audience focused campaign plans.
  • Coordinate, track, optimise and evaluate campaigns.
  • Facilitating communication with internal and external partners on key projects.

Key responsibilities and accountabilities

  • Responsible for the implementation of partnerships across digital publishers for key campaigns.
  • Line manage a Media Coordinator.
  • Responsible for converting campaign strategy into clear and detailed campaign media plans, integrating paid, owned and earned into broader timelines.
  • Ability to communicate plans to different stakeholders across Marketing, Creative and Digital Strategy and Publishing, both internal and external.
  • Have an awareness and understanding of audience behaviours, putting the audience first and creating considered audience journeys.
  • Liaise with Marketing and Creative to advise on creative marketing content to best suit the media campaign requirements.
  • Support the Media Coordinator to ensure the right creative assets are delivered on time.
  • Oversee the Media Coordinator in the buying of social and digital promotion.
  • Liaises with broadcast partners to ensure integrated plans.
  • Manage unavoidable late changes to campaigns.
  • Responsible for monitoring campaign performance and optimising.
  • Provide post campaign evaluations and reporting to enhance future campaign activity.
  • Analyse and apply media research to provide audience focus to whole planning process.

Knowledge, skills, training and experience

  • Significant experience in media planning working within an advertising, media or integrated marketing agency or in house.
  • Experience of planning and buying social campaigns.
  • Experience of defining, co-ordinating and communicating promotional strategy.
  • Experience of managing interactions with senior managers.
  • Knowledge of audience trends and ability to analyse data, interpret and apply media research.
  • Knowledge of television / radio/digital audience planning and evaluation systems.
  • PC literate, particularly with Powerpoint and Excel.
  • Interest in and knowledge of television and digital content.


  • Excellent time management, very organised and able to work to deadlines.
  • Highly numerate.
  • Excellent communication skills.
  • Highly motivated with the ability to work both independently and as part of a team.
  • People management skills.