Search Engine Manager / Marketing Manager (SEM)

  • Location

    London

  • Sector:

    Information Technology

  • Job type:

    Permanent

  • Salary:

    £70k per year + 10% Bonus + Pension

  • Contact:

    Tom Elliott

  • Contact email:

    tom.elliott@adalta-solutions.co.uk

  • Contact phone:

    0161 804 9350

  • Job ref:

    6257

  • Published:

    over 1 year ago

  • Expiry date:

    2019-01-18

  • Consultant:

    #

Summary

My client is looking to hire an experienced Search Engine Manager (SEM) to join their demand and lead generation team.

The role will be responsible for joining an existing team in the UK executing PPC and Marketing Campaigns. The position would suit someone with existing experience in a managerial position or someone looking to make the step up from SEM Marketer.

The ideal candidate will be highly organised, comfortable with large volumes of data and Excel, self-disciplined, takes pride in their work, and will become a valued member of an evolving marketing team.

Responsibilities:

  • Optimize paid search campaigns to lead, opportunity, and cost/LTV goals
  • Analyse campaign performance, on a daily, weekly and monthly basis
  • Keyword research and query mining to identify new and negative keywords
  • Write, test, and optimize ad copy and ad extensions
  • Devise landing page A/B tests and work with web and creative teams to execute
  • Manage and optimize acquisition and retargeting campaigns on the Google Display Network
  • Communicate campaign performance to the team with regular and ad-hoc reports
  • Supporting management and other in-house teams on an ad hoc basis with reporting and special project execution

Knowledge & Experience Required:

  • Knowledge and experience with Google AdWords, Bing Ads, Yahoo! Gemini UIs, best practices, key metrics, desktop tools, ad formats, and editorial policies.
  • Experience with third-party bid management tools like Kenshoo and Marin is preferred.
  • Advanced knowledge of Microsoft Excel, including VLOOKUPs, PivotTables, and formulas. Strong working knowledge of PowerPoint.
  • Familiarity with tracking and reporting platforms such as Google Analytics and Adobe Analytics.
  • Hands-on campaign management experience in Facebook Ads Manager, LinkedIn Campaign Manager, AppNexus, The Trade Desk, Adobe Ad Cloud. Experience in ad ops is a huge plus
  • Must love data and have proven analytical and quantitative skills; ability to take a large set of data, aggregate it to the appropriate level of detail, identify trends, and provide optimization recommendation.
  • Self-motivated, detail orientated, intellectually curious, and collaborative

Please contact Tom Elliott for immediate consideration or forward your CV for review.

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